The Topic: 60 Years of Honda in America
The Speaker: Charles Schnieber
The Day: Wednesday, November 13, 2019
5:30 pm – 7:00 pm Museum/Networking/Refreshments
7:00 pm – 8:00 pm Presentation
American Honda Museum
19988 Van Ness Ave
Torrance, CA 90501
Buckle up, as this special SAE presentation will be a wild ride through 60 years of Honda history in 60 minutes. Learn the Honda in America story, spanning from Soichiro Honda to the latest in CES robotics, with an emphasis on heritage, product lineup, and philosophy. The event is held at American Honda’s Collection Hall, home of iconic production and race vehicles that played a role in the U.S. marketplace. Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
Enjoy the museum collection and network with your SAE & SHPE counterparts over light refreshments, before learning how Honda has gone from motorycles to cars to jets in 60 years while maintaining the vision of Mr. Honda!
Charles Schnieber is the Brand Culture Champion at American Honda Motor Co, Inc. Charles’ background is in product development where he served as Light Truck Product Planner for four models, including the original Pilot SUV and the Odyssey Touring. He was also the Launch Manager to coordinate activities for the current Civic Type R. Subsequently, he has held Management roles in Advertising, Public Relations, Sales Communications, Retail Marketing, and Culture. Charles began his Honda career at a dealership, earning several “Challenge to the Leaders” volume awards as Sales Manager. Charles studied Mechanical Engineering at the University of Texas, Transportation Design at Art Center College of Design, and Marketing/Business at California State University Northridge. At Northridge, he was the GM Marketing Scholarship recipient, held posts in Phi Gamma Delta, AMA, AAF, and the SAE HEV project, and graduated Cum Laude with Presidential Honors.
FREE for SAE & SHPE Members (including students)
A $5.00 donation is requested from non-members and guests